Philosophy

My Design Principles

Symbolism Over Literalism

A poster doesn't need to show what a film is about; it needs to capture what it feels like. The spiral in Vertigo, the arm in The Man with the Golden Arm - these are emotional translations, not literal descriptions.

Simplicity is Sophistication

Anyone can make the simple complicated. Making the complicated simple, awesomely simple - that's creativity. Every line, every curve must justify its existence.

Motion in Stillness

Even static designs should suggest movement. Typography can race, spirals can pull, lines can vibrate. A poster is frozen cinema.

The Metaphor is the Message

Great design doesn't illustrate; it illuminates. It finds the visual metaphor that unlocks understanding. When viewers "get it," they become participants, not just observers.

Timelessness Through Reduction

Trends fade because they're additions. When you reduce to essence, you find forms that transcend their era. The best logos I designed forty years ago still work today.