About Me

Design is Visualized Thinking

I have spent my career with the conviction that design should communicate, not decorate. From my beginnings in New York to establishing my practice in Los Angeles, I have followed a single principle: reduce to the essence, then make it unforgettable.

My work in film began with Preminger's "Carmen Jones" in 1954, but "The Man with the Golden Arm" changed everything. Suddenly, movie posters didn't have to show the star's face. A symbol could be stronger.

Working with directors like Hitchcock, Preminger, and Kubrick taught me that title sequences can be more than titles - they can be the first scene of the film, setting mood and metaphor before a single actor appears.

In corporate identity, I apply the same principle: find the core truth of a company and express it in the simplest, most memorable form. The AT&T globe, the United Airlines tulip - these are not just logos, they are concentrated thoughts.

Good design is timeless. It doesn't follow trends; it creates them.